Focus on the export trade of Eastern lifestyle aesthetic products
jennyliang@shnewwave.com
Aug 12,2025
Tea culture brand 'New Wave' collaborates with Ant Chain to launch the 'Wearable Digital Tea Device' NFT platform. After purchasing a physical Hanfu tea set, users can activate the AR holographic tea scene and hold a tea party in a virtual space. On the day of its launch, the limited edition "Dunhuang Flying Tea" digital collection sold out in 60 seconds, with 73% of Generation Z users.
Aug 12,2025
A certain export enterprise in Shanghai, in collaboration with the Artificial Intelligence Laboratory of Zhejiang University, used deep learning to analyze the glaze color data of the Song Dynasty Ru kiln, and for the first time mass-produced "AI design+craftsman handmade" celadon sets. The product's glaze crack matching degree reaches 92%, and the residual pain points of tea stains are solved through nano self-cleaning technology. The first batch of 2000 sets were sold to high-end tea rooms in Japan, with a unit price increase of 300%.
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