Focus on the export trade of Eastern lifestyle aesthetic products
jennyliang@shnewwave.com
Aug 12,2025
The China Tea Culture Promotion Association, together with top export enterprises, won the United Nations Intangible Cultural Heritage Protection Innovation Award for the case of "Technological Reconstruction of Tea Ceremony". The project includes: ① SGS certified intelligent tea set (automatic temperature control+component detection) ② multilingual tea ceremony teaching AR system ③ tea residue regeneration Hanfu dye technology. Six African countries have introduced this model to develop their local tea industry.
Aug 12,2025
Paris Fashion Week Surprises Tea Fragrance: Chinese Tea Ware Brands Cross over Fashion Circle
A Shanghai export company has teamed up with a French Chinese designer to transform the celadon opening pattern into clothing pleating technology, launching the "Tea Couture" series. The finale model held a magnetic levitation tea strainer and walked the runway, creating a dynamic ink wash effect as the tea soup flowed with each step. The custom tea set for the runway has received orders of over 2 million US dollars from European retailers, marking the first time that Chinese tea culture has entered the four major fashion weeks.
Aug 12,2025
Tea culture brand 'New Wave' collaborates with Ant Chain to launch the 'Wearable Digital Tea Device' NFT platform. After purchasing a physical Hanfu tea set, users can activate the AR holographic tea scene and hold a tea party in a virtual space. On the day of its launch, the limited edition "Dunhuang Flying Tea" digital collection sold out in 60 seconds, with 73% of Generation Z users.
Aug 12,2025
A certain export enterprise in Shanghai, in collaboration with the Artificial Intelligence Laboratory of Zhejiang University, used deep learning to analyze the glaze color data of the Song Dynasty Ru kiln, and for the first time mass-produced "AI design+craftsman handmade" celadon sets. The product's glaze crack matching degree reaches 92%, and the residual pain points of tea stains are solved through nano self-cleaning technology. The first batch of 2000 sets were sold to high-end tea rooms in Japan, with a unit price increase of 300%.
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